Component

MA Public Opinion and Political Behaviour
MRes Management Research options

Year 1, Component 05

Option(s) from list
BE467-7-SP
Sustainability and Corporate Social Responsibility
(20 CREDITS)

Explore issues ranging from environmental disasters to corporate greed and from executive pay to ethical bottled water. You discover the relationship between management and corporations on the one hand, and society and nature on the other, engaging in debates around ecological sustainability, governance and corporate ethics and responsibility.

BE469-7-SP
Managing Across Cultures
(20 CREDITS)

Managers increasingly find themselves working across borders calling for a thorough understanding of issues that relate to cross cultural management. In this course you enhance your understanding of the way in which globalisation and international business activities affect management and management practices across cultures.

BE485-7-AU
Management and Strategy
(20 CREDITS)

This module is designed to encourage students to reflect on a variety of issues relating to management and business strategy. It will introduce students to the basics of management such as dealing with teams, culture and organisational management structures. It will then introduce students to managing strategically, covering topics that involve the analysis of the external and internal environments of the business as well as avenues for implementation. Consequently, the module offers an insight into a range of current business issues, management dilemmas, ethical considerations, and general governance issues relating to the strategic direction of organisations. Overall, the module provides an introduction to management and strategy and a critical examination of its application in practice.

BE486-7-AU
Organisational Behaviour and Human Resource Management
(20 CREDITS)

This module is designed to encourage students to think and reflect upon the nature of managing people and organisations. In particular, it encourages students to consider the main topics of Organisational Behaviour and Human Resource Management. Throughout the sessions, the core issues affecting organisational behaviour and outcomes will be discussed and critically analysed. Therefore, it invites participants to consider the tensions emerging from competing views and perspectives. In so doing, the module challenges many of the taken-for-granted assumptions about people management, and provides tools to analyse organisations and to explore the realities of organisational life.

BE489-7-SP
International Management
(20 CREDITS)

Business is international in scope as managers take advantage of the comparative advantages countries around the world offer through complex and geographic dispersed value chains, not only to sell products but also to access intermediate goods, capital, knowledge and skills. This module, built around a live, practical project addresses several questions. 'How can a domestic firm internationalise its operations?' 'How are its resources and capabilities challenged and transformed by internationalisation?' 'What factors determine the success of an international business operation?' While many practical examples are provided, focus is given to developing an analytical approach to addressing these questions, drawing on two perspectives. These are the Resource-based view, which focuses on the resources and capabilities of the firm, and the Institution-based view which requires studying the differences in the business environment around the globe, to which successful companies need to adapt. The module considers political, economic and cultural difference and the strategies companies adopt when conducting business across national boundaries. Through the group project, students analyse the internationalisation of a real life organisation, identifying the purpose of internationalisation, selecting the most appropriate target market and considering the various means available to the firm to internationalise its operations. Topical issues in international business are also discussed towards the end of the module, such as the impact of Brexit on the trading relationship of the UK, the re-emergence of emerging market MNEs, 'born global' firms and the fourth industrial revolution.

BE492-7-SP
Change, Creativity and Innovation
(20 CREDITS)

This module is designed to encourage students to experience, think and reflect upon the nature of creativity and innovation within organisations. The concept of change is intimately linked to that of innovation. Whenever there is innovation, it affects organisations and generates changes. Thus, the module encourages students to consider many aspects related to the interrelated areas of creativity and innovation and, in particular, provides students with an advanced understanding of change in organisations where creativity and innovation emerge as a key challenge or represent a necessity. Throughout the module, students have the opportunity to explore the main theoretical approaches and practices related to collective creativity, innovation management and management of innovation projects. Most relevant theories are explored and used as interpretative lenses to deepen their understanding of cases of changes and transformations focused on creativity and innovation. Furthermore, this theoretical background supports the development of experiences and exercises that, altogether, constitute a group-based 'laboratory' of creativity and innovation.

BE557-7-AU
Perspectives on Marketing
(20 CREDITS)

Explore the foundational principles of marketing as an academic subject and practice, by considering marketing from different perspectives including consumer behaviour, the marketing mix perspective, services marketing, retail and place marketing, marketing communications, ethical marketing, and global marketing.

BE562-7-SP
Marketing and Innovation
(20 CREDITS)

The aim of this module is to introduce students to the theory and practice of marketing. It will present some of the key principles of marketing, particularly useful for those not previously familiar with the subject area. In addition, it will cover some topics important to the contemporary marketing context including consumer behaviour, relationship marketing, and digital marketing. It introduces marketing theories and models while also providing a critical perspective on the effects of these to political, social, and cultural life. Further, the module focuses on the management of innovation activities within a marketing context. It introduces the management of innovation and technology as a multiple perspective approach, which incorporates the key areas of the business and management including innovation and marketing together.

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